No more soaking gear in vinegar. No more catching that sour smell the second you sweat.
A cold-water performance detergent engineered for athletes. Kills embedded body oil in synthetic fabric — and stops odor from coming back mid-workout.
Batch 001 drops Q1 2027. First 500 buyers get founder pricing.
Batch 001 Lineup
Four scents. One promise. Pick yours.
Sound familiar?
I was doing every single one of these — until it drove me insane. Then I stopped buying watered-down soap in giant plastic jugs and started building WICKX.
How WICKX actually works
Not marketing. Chemistry.
Cold-active enzymes reach the fiber
Synthetic fabric is hydrophobic — it traps body oil deep in the weave where standard detergent can't touch. WICKX's enzymes penetrate the fiber itself.
Break down the trapped sweat and oil
Lipase digests body sebum. Protease strips embedded sweat proteins. The bacteria's food source disappears — and so does the smell.
Prevents odor rebound
Most sports detergents mask the smell for one wear. WICKX stops it from coming back the second you start sweating again.
WICKX vs Big Detergent
Standard supermarket soap isn't built for modern activewear. It's built to sell in a giant plastic jug.
WICKX
Built for sweat
Big Detergent
The Zero-Stink Guarantee
If this doesn't strip the sour sweat smell out of your gear better than what you're using now, we'll refund your order — and send you $10 to go buy a jug of standard detergent.
Batch 001 drops Q1 2027. First 500 get founder pricing.
Reserve your spot and lock in 30% off your first order.
A Letter to Anyone Still Pouring Vinegar in Their Washing Machine
If you're reading this, you've probably done the bathtub chemistry experiment.
You've dumped half a cup of white vinegar directly into your washing machine. You've soaked your $100 gym shorts in baking soda overnight. You've pulled a fresh shirt out of the dryer, walked into the gym, and five minutes into your warmup, that sour, stale sweat smell comes creeping right back out of the fabric.
I was doing the exact same thing, and it was driving me insane.
I looked into why our technical gear always holds onto that "perma-stink," and the truth is infuriating: Big Detergent is scamming us.
Standard supermarket soap isn't designed for modern activewear. It is packed with waxy fabric softeners, artificial brighteners, and cheap fillers. When you wash your synthetic gym clothes with it, the soap doesn't clean the fibers — it coats them. It traps your dead skin, body oils, and sweat bacteria directly inside the fabric like a time capsule.
I didn't want to start a chemical company. I just wanted my expensive gear to stop stinking.
So I stopped buying watered-down soap in giant plastic jugs and started building exactly what athletes actually need: biological enzymes.
WICKX is a cold-water performance detergent built around two specific enzymes: Lipase (which actively breaks down the trapped body sebum and oils that standard soap can't touch) and Protease (which strips the embedded sweat proteins).
Zero waxy softeners. Zero artificial fillers. Zero invisible lines on giant plastic cups designed to make you over-pour.
Just a detergent that rips the trapped bacteria out of your gear so you can stop doing chemistry experiments in your bathtub.
Batch 001 drops Q1 2027. Reserve your spot on the VIP waitlist to lock in 30% off your first order.
Welcome to clean gear.
— Yoel Founder, WICKX